Palo Alto Networks Product Marketing Manager, Mobility and Hybrid Cloud in Santa Clara, California
At Palo Alto Networks® everything starts and ends with our mission: protecting our way of life in the digital age by preventing successful cyberattacks. It’s not a small goal. It isn’t simple either, but we aren’t in this for the easy answer. As a company with a foundation in challenging the way things are done, we’re looking for innovators with a dedication to best. In return, your career will have a tangible impact – one that's working toward technology that affects every level of society.
Our mission doesn’t happen by treading softly – no, it happens by defining an industry. It means building products that haven't been thought of. It means selling products with a solutions mindset. It means supporting the infrastructure of a company that moves at an incredible speed – intentionally – to stay ahead of the world’s next cyberthreat.
As a Product Marketing Manager at Palo Alto Networks, you will own the go-to-market efforts for our mobility and hybrid cloud security offerings. You will work closely with product management, sales, customers and technology partners to deeply understand our target audience, key security issues they are experiencing, our unique value proposition and competitive landscape. You will use this knowledge to develop GTM strategy and tactics, messaging, content and training, with a special focus on enabling the channel.
In addition to your own creativity, you will also rely on interaction with customers and partners to understand requirements and needs. You will be expected to deliver product functionality for service providers that matches our level of innovation found throughout the product portfolio. You are to be involved with the service provider-focused products throughout all stages of life cycle (conception, definition, development, release and post-release activities) running feature roadmap execution and tactical activities around. Since this role is vertically focused, you will work very closely with individual product managers across our broader team.
Define and lead go-to-market efforts in collaboration with business development, product management, sales and channel
Build compelling content to fulfill various goals, including establishing thought leadership, growing our footprint at existing customers, and landing new customers
In partnership with other marketing organizations, execute campaigns and events to fulfill industry leadership and pipeline targets
Develop customer success stories using creative formats like video, infographics, and blogs
Collaborating with Product Marketing to build product related sales and marketing materials; evangelizing the products and product strategy both internally and externally
Develop creative features in support of a product strategy
Develop products roadmap and services for sell to and sell through opportunities
Support service providers with offering creation, go-to-market strategy, and execution
Market and customer analysis, requirements development, business case, collateral, pricing, product strategy, and product positioning
Able to effectively with all areas of the organization, from engineering to sales
Customer engagement and relationship development for product evangelism, and requirements collecting
Feature prioritization and tradeoff decision-making
4+ years of technology product marketing, product management, technical marketing, or technical sales experience
Experience with endpoint security, VPN technologies and branch security is a plus
Strong verbal and written communication skill
Experience with content generation
Proven ability to collaborate with diverse partners.
Creativity to come up with creative concepts for engaging audiences.
Domain expertise in security and cloud architectures, networking and security for service provider environments
Hands-on nature with a strong interest in technology products.
Strong initiative and ability to work independently with limited direction.
Experience in a software engineering role
Strong desire to take ownership of the full product life cycle
Work towards creating something new, innovative, and disruptive
Deep technical competence to provide oversight for requirements in their area to meet customer needs
Operates independently and takes initiative within his/her area of responsibility
Anticipates future needs and dedicatedly works to get ahead of potential issues or requirements
Significant experience building and launching products/services for service providers and telcos
Excellent written and verbal communication skills
Track record of success
Willingness to travel to meet with customers to gather insight as well as provide recommendations to make the products successful globally
Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. To learn more about our dedication to inclusion and innovation, visit our Life at Palo Alto Networks page at https://www.facebook.com/LifeatPaloAltoNetworks/ and our diversity website at https://www.paloaltonetworks.com/company/about-us/inclusion-diversity .
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
Additionally, we are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or an accommodation due to a disability or special need, please contact us at firstname.lastname@example.org.
EOE Protected Veterans/Disability.